Here’s the thing…

If simply ticking the box was enough…

…We’d expect to see resilient, powerful and confident athletes everywhere around us.

But we don’t. We all see the opposite, don’t we? Most athletes get caught in a spiral of injuries they can never overcome, while others simply never tap into their full athletic potential.

This is not their fault. Most strength & conditioning programs are either full of gimmicks that look good on social media but completely fail in practice to transfer to the field of play…

Or they’re so generic they lack the individualisation that really takes an athlete’s performance to a new level.

But why does this matter? Unless you’re already in a national institute program or you’ve been a professional athlete in a well-funded sports governing body…